5.5 How to get Publicity and build your Profile and Credibility
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‘There are many easy-to-use techniques that turns a simple story in the media into money in your pocket.
If you’re a business start-up, just have a great idea, or...
3.5 How to stop working IN your Business
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“If your business depends on you, you don’t own a business—you have a job. And it’s the worst job in the world because you’re working for a lunatic!” ― Michael...
2.5 Become the Industry Expert – Write a Book
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Writing and publishing a book is the pinnacle of positioning you and your business as the leader in your niche.
It seems like a huge task and when you...
1.5 Develop a culture of Excitement and Growth
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“A business with a positive and exciting culture is a great place to work and also of great attraction to potential investors. Having a clear and inspiring personal vision...
4.5 Digital Marketing Strategy
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We now have all the elements necessary to start some serious marketing to create new sales and drive prospects into the sales funnel. Digital marketing strategies will include social...
4.4 Turn your Products into Sources of Recurring Revenue
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One of the keys to a great business is having sources of recurring revenue. There are more and more subscription models appearing all the time and for very good...
3.4 Build Revenue Through Business Partnerships
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A business owner should be involved in as few low level tasks as possible and in chapters 1.3 and 2.3 we looked at ways of identifying and outsourcing these. ...
2.4 Recurring revenue through Workshops
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At this stage you have a product or solution that you are the expert in and the process and procedures to deliver it in an efficient and expert manner. ...
1.4 Create a sound financial Strategy
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Many business plans include a financial plan at the start which is good however, in my experience relatively ineffective. By this time in the process we have a clear...
5.3 The Essentials of Creating a winning Brand (Who are you?)
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During the course of developing your business there will be a lot of collateral that needs to be developed such as Landing pages, Book Covers, Video Clips, Photo’s, Web...