4.5 Digital Marketing Strategy

We now have all the elements necessary to start some serious marketing to create new sales and drive prospects into the sales funnel.  Digital marketing strategies will include social media and to a lesser extent, search engine optimisation and search engine marketing.  This chapter outlines various digital marketing strategies and shows you how to align your product and target market with the appropriate marketing strategy that will suit your requirements and budget.  Marketing can be expensive and many people launch marketing campaigns that cost a small fortune and produce little or no result.