Mastery

Writing and publishing a book is the pinnacle of positioning you and your business as the leader in your niche. It seems like a huge task and when you...

At this stage you have a product or solution that you are the expert in and the process and procedures to deliver it in an efficient and expert manner. ...

Being recognised as an industry expert is an essential element of business value.  An ideal business will have clients searching for you finding you and buying your product.  This...

Part of the strategy is to stop selling and get clients coming to buy from us.  In the past we tended to create ‘sales copy’ which identified our target...

Systemising your business is an essential element of value and it will also free up a heap of time.  In most small businesses this is an area that we...

Align Your Product with Market Needs, Desires or Problems For years the model of selling more product has simply been to find customers and sell them on the benefits...