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  • Home
  • Overview
    • A Bit of History
    • The Present
  • Vision
    • Define Your Exit Strategy
    • Clarify your Goals and Free up Time
    • Plan to Inspire
    • Create a sound financial Strategy
    • Develop a culture of Excitement and Growth
  • Mastery
    • Mastery Starts with Knowing What to Master
    • Systemise for Efficiency and Value
    • The Technology Master Plan
    • Recurring revenue through Workshops
    • Become the Industry Expert – Write a Book
  • Team
    • Turn Your Talent & Passion To Profit
    • Outsource your Headaches
    • Create Effective Alliance Partnership
    • Build Revenue Through Business Partnerships
    • How to stop working IN your Business
  • Finance
    • Keys to a Powerful Point of Difference
    • Productise for Profit
    • Package your Product
    • Turn your Products into Sources of Recurring Revenue
    • Digital Marketing Strategy
  • Brand
    • Pitch to Inspire Action
    • Automate your Sales Funnel
    • The Essentials of Creating a winning Brand (Who are you?)
    • How to get Publicity and build your Profile and Credibility
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  • 3.5 How to stop working IN your Business

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3.5 How to stop working IN your Business

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“If your business depends on you, you don’t own a business—you have a job. And it’s the worst job in the world because you’re working for a lunatic!”  ― Michael E. Gerber, The E-Myth Revisited

This perhaps one of the most challenging and yet exciting steps.  One of the reasons many people get into business is to have freedom and control and yet are stuck in the workings of the business unable to get away.  A business that requires the owner to work in it is of little value to an investor and is ultimately of little value to the owner.  The objective of most business owners is to have more freedom and flexibility and yet they do not trust anyone else to do the work.  By this time in the process you should have most of the back office work taken care of and now is the time engage specialists to take on the technical side of the business.  Ideally the specialists you employ will be trained to deliver your core products and solutions in an excellent manner and further cement your position as an expert.  The next step from here is to employ a CEO or Managing Director who will run the business and provide you with real freedom.

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